Josh is a creative brand builder and marketer with over two decades experience across the cannabis, music and advertising industries. Most recently, Josh was the Head of Marketing for High Season, where he led the rebrand of High Season and the creation of Gratitude brand. Josh followed his passions to cannabis in 2018 with MOXIE, where he led the launch initiatives of the DART vaporizer & MX Brand and led digital marketing for California, Arizona and Nevada. Prior to cannabis, Karchmer was a commercial director, producing content campaigns for global brands including Microsoft, Jeep and Chevrolet. He started his career in the music industry as a marketer and artist manager, representing clients signed to Epic, Universal and Columbia Records.